President and CEO of Corberry Digital Marketing Agency, a full-service digital marketing agency offering web design, SEO, PPC, social media and more.
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Yes, in this modern era, plumbers are using search engine optimization for their services. So, plumbers reading this, if you’re not using SEO then your competitors probably are. If you want to maximize your reach and grow your business, you need to build a strong online presence.
To do this, you need a good foundation for on-page SEO. This will help you drive organic traffic to your website, rank better on search engine results pages (SERPs), and increase local visibility.
Here’s a guide to getting started with onpage SEO.
Mobile Optimization
Mobile accounts now more than half of all web traffic. Google started mobile-first indexing in late 2017. This means that websites that are not mobile-friendly will usually rank lower.
It is extremely important to ensure that your website is mobile friendly. To see where your website stands, you can use Google’s mobile-friendly test.
Make sure your website’s layout is responsive to mobile screens. A desktop layout on a small screen doesn’t look and work well. Also, make sure that the design is not overloaded. Mobile screens are smaller, so having too many items can be overwhelming.
Quality content
Providing quality content related to your plumbing services, such as B. useful blog posts and clear graphics is important for SEO. This provides value to your audience and helps search engines understand what your website and services are all about.
Start researching keywords and topics relevant to your plumbing services. What keywords will your audience use to find your content?
You can use tools like Ahrefs or Ubersuggest for keyword research. These tools provide details and analysis about the keywords you want to target.
As for the actual content, try to include some of the relevant keywords naturally. However, remember not to overuse your keywords, and don’t force them into discussions if it’s not relevant. This is called keyword stuffing and will do you more harm than good. Google penalizes websites that use keyword stuffing.
Offer your readers value before introducing your plumbing services. Lead them, answer questions and explain things in detail. When they see that you are trustworthy and knowledgeable, they will be more likely to use your plumbing services.
Page titles and meta descriptions
Page titles and meta descriptions are what search engines look at to see what a webpage is about. They are also what users see when a page appears in search results.
It’s important to add keywords to your page titles and incorporate them as naturally as possible. Keep your page titles under 60 characters so users are more likely to see the full titles in their search results. Don’t use all caps in your page titles. If possible, consider including your brand name in it.
Meta descriptions are the short page descriptions that appear under the page titles in search results. They are snippets of what users can expect when they open a page. It’s a good idea to keep meta descriptions under 160 characters, as longer descriptions may be truncated.
content format
A key part of on-page SEO is formatting your pages correctly so search engines can better understand your content. This involves using HTML elements called headers to segment your pages. These also help organize and segment your content so users can more easily read and distinguish which parts are important or relevant to them.
Don’t forget to include keywords like your general location in your headlines. But don’t overdo it. You can use different target keywords here than what you used in your page title.
Alternative caption
This is SEO for your images. This is how search engines find out what your images are about. For example, as a plumber, the alternative text for an image on your website might be something like “plumbing tools needed to clean a sink.” This is important as image-based results are becoming increasingly popular.
Alternative text descriptions also help visually impaired visitors to understand the images on your website. These visitors often use a screen reader to understand what a web page contains.
Here are a few things to keep in mind about alt text:
• Describe your pictures specifically.
• Make sure it’s relevant to the content of the page.
• Keep it under 125 characters.
• Remember not to fill your alternative text with keywords.
Page URL Optimization
Make sure your page URLs are simple and easy to understand for both search engines and readers. This also helps you stay organized as your site expands and you add more pages, subpages, blog posts, etc.
Here’s an example of a simple URL: localplumbingservices.com/blog/how-to-unclog-a-toilet. Localplumbingservices is the domain, blog is the directory, and how-to-unclog-a-toilet is the specific blog post.
Internal links
Include links to other helpful pages on your site within your site’s content. As a result, your readers will stay on your website longer because they will always find useful content. As a result, search engines will interpret your website as helpful and valuable.
page load speed
Make sure your website loads as quickly as possible to keep users interested. Google prioritizes user experience and when a website loads slowly it can lower your ranking as users are more likely to abandon your site. According to Think With Google, users are 32% more likely to bounce or abandon the page when page load time drops from one second to three seconds. Increasing load time from one second to five seconds increases the likelihood of users bouncing by 90%.
You can check your website’s loading speed with Google’s PageSpeed Insights tool.
Compress your files to increase web page loading speed. There are a number of online tools that can help you with this. Also, enable browser caching. After a user visits your website for the first time, it will load faster on the next visit.
Start your on-page SEO
This long list can be overwhelming when you’re just starting out, so tackle each one individually and start with what you can. As a result, you will likely see more traffic to your pages and more deals.
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