Bathroom Plumbing Fixtures Market Size, Analysis Report 2032

Bathroom Sanitary Fittings Market Size

The bathroom plumbing fixtures market was valued at USD 38 billion in 2023 and is expected to grow at a compound annual growth rate of over 5.4% between 2024 and 2032. The major factors driving the growth of the bathroom plumbing fixtures and accessories market are urbanization, changing consumer lifestyles, and increasing demand for modern bathrooms.

The bathroom plumbing fixtures market is influenced by the growth in residential and commercial construction activities, especially in emerging economies. Urbanization and infrastructure development initiatives are driving the growth of the bathroom plumbing fixtures market. Consumer interest in home remodeling and renovation projects is increasing due to factors such as changing lifestyle preferences, desire for aesthetic improvements, and rising disposable incomes, which is supporting the demand for modern and improved plumbing fixtures. Furthermore, advancements in plumbing fixture technology such as water-saving features, touchless faucets, smart toilets, and sensor-based systems are enhancing the user experience while promoting sustainability and water conservation, which is further boosting the industry growth.

Bathroom Sanitary Fittings Market Report

Report Attribute details
Base year: 2023
Bathroom Sanitary Fittings Market Size in 2023: 38 billion USD
Forecast period: 2024 – 2032
Forecast period 2024 – 2032 CAGR: 5.4%
Value forecast for 2032: 61 billion USD
Historical data for: 2018 – 2023
Number of pages: 387
Tables, diagrams & figures: 250
Segments covered: Product, Distribution Channel, Price Range Application, End Use, Region
Growth accelerators:
  • Product, Distribution Channel, Price Range Application, End Use, Region
  • Increasing construction activity
  • Renovation and remodeling trends
  • Technological advances
Pitfalls and challenges:
  • Preference for cost-effective alternatives
  • Supply chain disruptions

Consumers may prefer low-cost or traditional plumbing fixtures over technologically advanced options, especially if they are price-conscious or live in markets where new plumbing technologies are not widely known. In addition, disruptions in the global supply chain, such as trade conflicts, natural disasters or pandemics, can lead to material shortages, production delays and higher costs, affecting the availability and pricing of plumbing fixtures.

Bathroom Sanitary Fittings Market Trends

The use of smart technology in bathroom fixtures is becoming increasingly popular. Smart toilets with heated seats, bidet function, automatic flushing and built-in speakers for music or ambient sounds are becoming increasingly popular. Smart faucets with touchless operation, water-saving sensors and temperature control functions are in high demand.

In addition, consumers are demanding customized and personalized options for their bathroom fixtures that match their interests and lifestyles. Manufacturers are responding by offering a wide range of design options, finishes and configurations to suit a wide variety of tastes. Customizable features such as changing water pressure, temperature settings and spray patterns are becoming increasingly popular.

As urban living spaces become smaller and more compact, bathroom designs are becoming more minimalist and space-efficient. Wall-mounted toilets, small vanities and sleek faucets and shower systems maximize space while maintaining a modern and streamlined appearance, driving their demand.

Bathroom Sanitary Fittings Market Analysis

Bathroom Plumbing Fixtures Market Size by Product, 2021-2032 (in USD Billion)

Based on product type, the market is segmented into bathtubs, wash basins, toilets, deck plates, showers, faucets, soap dispensers and others. The toilet segment accounted for 20% of the market share in 2023. Toilets are crucial components of every bathroom and play an important function in residential and commercial spaces as they fulfill a basic need for hygiene and personal care. In several areas, urbanization and population growth have increased the number of households and commercial establishments, driving the demand for additional toilet installations to accommodate the growing population and infrastructure.”

The faucets and fittings segment is expected to grow rapidly, driven by factors such as modern urban lifestyle and ongoing innovations. To meet the growing demand for smart, enhanced and visually appealing products, manufacturers are developing unique designs and features. This trend towards luxurious and advanced faucets is expected to boost the growth of the faucets and fittings industry during the forecast period as customers prioritize aesthetics and functionality in their living spaces.

Bathroom Sanitary Fittings Market Revenue Share by End Use (2023)

Based on end use, the bathroom plumbing fixtures market is segmented into residential and commercial sectors. The residential sector recorded a market share of around 54% in 2023. Residential properties outperform commercial or industrial establishments, resulting in a massive and steady demand for plumbing fixtures such as sinks, toilets, and shower heads.

In addition, ongoing trends in remodeling and renovation projects are contributing significantly to the growth of the sector, as homeowners increasingly want to renovate their bathrooms and kitchens with new fixtures. Also, the increasing emphasis on sustainability and water efficiency has prompted many homeowners to replace older fixtures with eco-friendly ones, boosting demand in the residential segment.

Asia Pacific Bathroom Sanitary Fittings Market Size, 2021-2032 (in USD Billion)

The Asia Pacific bathroom plumbing fixtures market held over 41% of the revenue share in 2023, driven by the proliferation of new construction projects across Asia. As the region witnesses rapid urbanization, infrastructure development, and economic expansion, the demand for improved plumbing fixtures is increasing to meet the changing needs of the residential, commercial, and industrial sectors.

North America is expected to witness growth during the forecast period as the increasing popularity of multiple bathrooms in American homes, which have more than the usual number of bathrooms, many of which are suites, is driving the regional market growth. This increasing trend of multiple bathrooms per family is likely to increase the demand for plumbing fixtures in the region. As homeowners prioritize convenience and comfort, the need for modern and efficient plumbing fixtures is expected to rise, making North America a major market player in the worldwide industry.

Market share of sanitary fittings for bathrooms

Global Companies Market Share Analysis, 2023

The bathroom sanitary fittings industry is highly fragmented. Major players such as Masco Corporation, LIXIL International Pte Ltd., TOTO Group, ROCA Group, Jaquar Group and Hindware Homes hold a market share of 15-20% of the total market. These prominent players are proactively involved in strategic ventures such as mergers and acquisitions, facility expansions and collaborations to expand their product portfolio, extend their reach to a wider customer base and strengthen their market position.

Companies in the bathroom sanitary fittings market

The key players profiled in the Bathroom Plumbing Fixtures industry report include:

  • American standard brands
  • Delta Faucet Company
  • AG continued
  • Gessi SpA
  • Grohe AG
  • Hansgrohe SE
  • Hindware Houses
  • Ideal Standard International
  • Jacuzzi Brands LLC
  • Jaquar Group
  • Kohler Co.
  • LIXIL Corporation
  • Masco Corporation
  • Moen Incorporated
  • Roca Sanitario SA
  • Sterling Plumbing
  • TOTO GmbH.
  • Villeroy & Boch AG

News from bathroom sanitary equipment

  • In June 2020, American Standard introduced its newest filtering products for the kitchen and bathroom: the American Standard Filtered Kitchen Faucet and Filtered Four-spray Hand Shower Rail System, designed for easy installation. The diverse product line, which includes faucets, toilets, bathtubs, showers and sinks, focuses on water efficiency, durability and customer satisfaction.
  • In December 2018, CERA introduced SENATOR by CERA, a premium line of sanitary ware, faucets, wellness products and mirrors. With stylish and innovative products, CERA offers consumers a comprehensive range of premium collections to enhance their bathroom experience with distinctive designs.

The Bathroom Sanitary Fittings Market research report provides detailed coverage of the industry with estimates and forecasts in terms of revenue (billion USD) and volume (million units) from 2018 to 2032 for the following segments:

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Market, by product

  • Bathtub
  • Bathroom sink
  • Toilets
  • have a shower
  • Faucets & Fittings
  • Soap dispenser
  • Cover plate
  • Tailpiece
  • Other (sprayer, aerator, handle)

Market, by price range

  • Under 100 USD
  • 100-200 USD
  • Over 200 USD

Market, by end use

  • Reside
    • New building
    • Repair & Conversion
  • Commercially
    • New building
    • Repair & Conversion

Market by distribution channel

The above information was provided for the following regions and countries:

  • North America
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Spain
    • Rest of Europe
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Malaysia
    • Indonesia
    • Rest of Asia-Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • THING
    • Saudi Arabia
    • United Arab Emirates
    • South Africa
    • Rest of MEA
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