“Best of the Best”: GROHE Zedra kitchen faucet convinces experts and consumers and wins Kitchen Innovation Award 2021

  • The jury particularly emphasizes user friendliness, innovation, product benefits, design and ergonomics
  • GROHE Zedra simplifies everyday kitchen life with its innovative triple spray

United Arab Emirates: It’s official: consumers trust the qualities of GROHE Zedra. The newly invented line of kitchen faucets was honored with the “Golden Award – Best of the Best” in the “Kitchen Faucets and Sinks” category at the Kitchen Innovation Award 2021 Functions. A highlight among the many user-friendly features of the GROHE Zedra is the Triple Spray, which is unique in the GROHE product portfolio and offers additional convenience for everyday kitchen use. Zedra is a fantastic example of the GROHE product philosophy: consumer-oriented design combined with state-of-the-art technology, which also enables more sustainable water consumption. The Consumer Award for GROHE Zedra, which awards high scores in the areas of design, innovation, ease of use, ergonomics and product benefits for the user, proves once again that the Zedra fitting is the perfect solution for every kitchen project.

Always a perfect fit: flexible handling for every need

A modern kitchen faucet not only has to look good, it also has to be functional and easy to use – in short, a real kitchen helper. The GROHE Zedra line, available in chrome and super steel, fulfills these requirements with its versatile functions and has what it takes to become a true everyday hero in the kitchen. The pull-out shower arm offers flexibility and is ideal for preparing vegetables or cleaning the sink. A unique advantage is the integrated triple spray: if a strongly condensed jet is required to clean stubborn dirt from pans, the blade spray is the method of choice, while the shower spray is ideal for rinsing off vegetables. The laminar spray ensures a strong, clean spray jet that prevents splashes when filling pots. When the work is done, the spray arm can be easily retracted thanks to a magnetic docking system – smooth and simple. This also applies to the assembly of the faucet: thanks to the GROHE FastFixation Plus assembly system, assembly is problem-free and makes upgrading the kitchen with GROHE Zedra child’s play.

Same performance with less water? The Blade Spray is powerful, but saves up to 70% water compared to the Shower Spray and makes Zedra fittings real pioneers for more sustainable water consumption. In addition, the integrated pause button on the extendable shower arm enables the flow of water to be stopped, for example when moving around in pots, in order to save water and prevent the kitchen counter from accidentally flooding. GROHE Zedra fittings mean more ease of use and sustainable water consumption for your customers’ kitchens.

In addition, GROHE Zedra faucets offer advantages in terms of safety and health: Special internal waterways ensure that the water does not come into contact with lead and nickel in the faucet. This makes GROHE Zedra particularly safe for households with children.

A modern touch: Zedra meets EasyTouch

Regardless of the jet intensity, Zedra fittings always offer simple and intuitive operation. A practical addition to the system is Zedra Touch, the Zedra version of the EasyTouch technology from GROHE. The technology allows users to control the flow of water with the touch of a hand, wrist, or elbow. This ensures additional hygienic conditions in the kitchen – ideal for dirty hands and especially when cooking meat or fish. The temperature for the EasyTouch function can be preset via an integrated mixing valve, which ensures a safe water temperature and prevents scalding.

About GROHE

GROHE is a leading global brand for complete bathroom solutions and kitchen fittings and employs over 7,000 people in 150 countries – 2,600 of them in Germany. GROHE has been part of the strong brand portfolio of the Japanese manufacturer of pioneering water and home products LIXIL since 2014. In order to offer “pure joy in water”, every GROHE product is based on the brand values ​​of quality, technology, design and sustainability. Renowned highlights such as GROHE Eurosmart or the GROHE thermostat series as well as pioneering innovations such as the GROHE Blue water system underline the profound competence of the brand. In line with customer needs, GROHE creates intelligent, life-improving and sustainable product solutions that offer relevant added value – and bear the “Made in Germany” seal of approval: R&D and design are firmly anchored in Germany as an integrated process. GROHE takes its corporate responsibility very seriously and relies on a resource-saving value chain. The sanitary brand has been producing CO2-neutrally worldwide since April 2020. GROHE has also set itself the goal of using plastic-free product packaging by 2021.

In the last ten years alone, more than 490 design and innovation awards as well as several sustainability awards have confirmed the success of GROHE. GROHE was the first company in its branch to win the Federal Government’s CSR Prize and the 2021 German Sustainability Prize in the “Resources” and “Design” categories. As part of the sustainability and climate campaign “50 Sustainability & Climate Leaders”, GROHE is also promoting a sustainable transformation.

About LIXIL

LIXIL makes groundbreaking water and housing products that solve everyday, real-world challenges and enable a better home for everyone, everywhere. Drawing on our Japanese heritage, we develop world-leading technology and innovations to create high-quality products that transform the home. But the LIXIL difference is how we do it; through meaningful design, entrepreneurship, a commitment to improving accessibility for all and responsible business growth. Our approach is brought to life by industry leading brands such as INAX, GROHE, American Standard and TOSTEM. Over 60,000 colleagues in more than 150 countries pride themselves on making products that touch the lives of more than a billion people every day. Learn more at www.lixil.com

© Press release 2021

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