Energy Drink Faucets : TAP*

Kraft Heinz's Mio has launched its first rebrand in nearly a decade, introducing a unique faucet called TAP* that turns water into a hydrating energy drink.

Although the energy drink category has grown 71% since 2017, 55% of energy drink consumers experience negative effects from consuming high sugar, artificial additives, and dehydrating ingredients. mio's TAP* is intentionally simple, and as the brand describes it: “You turn it on and water comes out – on demand, whenever you need it.” While that might sound unremarkable in the world of water, it is “Energy drinks are quite disruptive in the world of water.”

mios TAP* can be integrated into any kitchen and is available online for $159.

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