Ferguson commissioned a consumer survey to learn more about current preferences in home renovation and modernization, including overall design aesthetics as well as kitchen, bathroom lighting and laundry products. The report is based on responses from more than 1,099 consumers across the United States and provides valuable insight into what people want when renovating their homes.
Homeowners planning to upgrade their homes can use this information as a guide to ensure they invest in upgrades that are both on-trend and add value to their properties. Whether you're planning a major overhaul or just a few updates, this information can help you make informed decisions for your next renovation project.
From small changes that can be made quickly and easily to larger renovations that can completely transform your space, there is no shortage of ways to customize and enhance your living space.
Many preference scales, which tend to lean towards the more flexible option, suggest that people no longer view their home as a static investment, but rather as a living entity that grows over time.
Home modernization and remodeling preferences
Across all age groups and regions, the results leaned toward a simple, clean design aesthetic that offers versatile living spaces. Of those surveyed, 71 percent owned their own home. Interestingly, the trends were similar across all respondents.
One of the most interesting findings from the recent survey (since the overall preference scores were near the middle of the range on most scales) is that homeowners have a lot more flexibility with their homes than they may realize. Whether you plan to stay in place long-term or are looking to sell in the near future, there are plenty of ways to express your personality and make a house feel like a home.
Kitchen: appliances and fittings
While high-end smart devices may seem like a good investment, not all buyers will value fancy tech features over practicality and functionality. Additionally, with the variety of smart home systems on the market, homeowners looking to sell should consider the compatibility implications for potential buyers.
While respondents showed a preference for standard, analog devices (69 percent) over smart, connected devices (31 percent), when asked about their kitchen faucet preferences, there was a nearly even split between the percentage of respondents who favor smart faucets decided (48). percent) and standard fittings (52 percent).
Some homeowners, regardless of whether they live in an entry-level home or a single-family home, value the convenience of home technology. In a survey conducted by Ferguson on 2021 home trends, many Americans saw the pros and cons of smart home technologies – about half (49 percent) said they would buy smart home products to make their lives easier while almost the same amount (53 percent) cited cost as a reason for not purchasing smart home products. This suggests that consumers are willing to incorporate connected devices and fixtures into their homes as long as they are user-friendly and practical. Homeowners can best maximize their investment in smart appliances and furnishings by considering smart kitchen appliances that seamlessly manage multiple systems and provide tangible benefits.
bathroom
Nearly two-thirds (65 percent) of respondents said they prefer a standard bathroom design with a separate, enclosed shower to a wet bath with an open, walk-in shower. The study suggests that the majority of homeowners still value traditional bathroom layouts rather than more modern and space-efficient wet bathrooms.
As the wet bathroom trend gains traction, it is important to consider whether you want to appeal to a broad range of potential buyers or a more niche market. Choosing a standard bathroom design may mean playing it safe, as most people will probably appreciate this type of design with separate shower and bathtub areas. However, if you want to stand out in the real estate market one day, it might be worth considering taking the risk and, say, taking a wet bath.
When it comes to bathroom faucets, homeowners' preferences are close. However, when it comes to bathtubs, there is a clear winner: bathtubs.
lighting
According to the survey, 56 percent of respondents prefer Sputnik-style lighting, while 46 percent prefer chandeliers. It seems that both types of devices have their supporters.
When it comes to the type of bulbs used in these lights, opinions tend to vary. Only 24 percent of respondents expressed a preference for incandescent lighting, while the majority (76 percent) favored LED lights. This makes sense given the energy efficiency and longer lifespan of LEDs.
It found that an overwhelming majority (84 percent) of respondents preferred having a ceiling fan in their home compared to those who didn't have one (16 percent).
For those planning to sell their home in the near future, or for long-time homeowners who need to overcome an unexpected opportunity or challenge in their life and sell, it is important to remember that potential buyers are looking for a property that meets their needs , preferences and characteristics correspond to an impression. Incorporating unique elements into your decor and design will help your home stand out to everyone who walks through the door.
So, gone are the days when a homeowner can no longer express their personality when planning to sell in a few years or worrying about the value of their home when an unexpected move occurs. The good news is that no matter how long a homeowner plans to stay in their current home, there are plenty of ways to incorporate elements of their personality into the decor.
This newfound flexibility has paved the way for more creative home designs and solutions, allowing homeowners to make the most of every space they own.
METHODOLOGY: On behalf of Ferguson, G&S Business Communications conducted an online survey of 1,099 U.S. adults ages 18 and older. The sample was age and gender balanced to reflect the demographic composition of the United States using the Census Bureau's American Community Survey. The survey was conducted on November 17, 2022.
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