Generational Equity Advises Plumbing Master in its Investment by Newlook Capital

DALLAS–(BUSINESS WIRE)–Generational Equity, a leading M&A advisor to privately held companies, is pleased to announce an investment by Newlook Capital, Inc. in its client Plumbing Master, Inc. The investment was completed on June 2, 2022.

Plumbing Master (PM), based in Riverside, California, is a commercial installation specialist in sewer, sewer connections, sewer connections and trenchless technology. All of its technicians are experts in commercial plumbing jobs, but not limited to: installing water heaters and faucets, repairing and replacing toilets, water mains, gas lines, panel leaks and much more. PM derives a significant portion of its revenue from emergency repairs, with the remainder from scheduled maintenance. Plumbing Master’s owner, Andy Lozano, remains a shareholder and will continue to manage PM’s nearly 100 employees on a day-to-day basis

Based in Burlington, Ontario, Canada, Newlook Capital (Newlook) is a private equity firm that currently manages two funds dedicated to the industry. Each fund has its own focused, experienced and aligned management and defined strategy. Newlook invests across Canada and the United States with a preference for companies that have a solid tangible asset base and focuses on Industrial Services in Canada and the United States, Dental Practices in Canada and QSRs in Canada.

Newlook seeks companies that enjoy a clear competitive advantage or have an established position in an industry that presents barriers to entry. Consolidation options are of particular interest to them. Newlook targets acquisitions with earnings before interest, taxes, depreciation and amortization (EBITDA) between $1 million and $5 million.

“Andy has built an incredible business and we are thrilled to be working with him to continue growing the business,” said Elroy Gust, CEO of Newlook.

Gust added, “With this latest partnership, we look forward to expanding the diversification of our revenue lines within our portfolio. With an excellent industry reputation and strong customer relationships, Plumbing Master is well positioned for growth.”

Andy Lozano, President of Plumbing Master, stated, “I have made the decision to transition the business to find an investor with the resources, business experience and scale to manage and scale the company’s rapid growth. I have found all of this with Newlook Capital and look forward to continued growth of Plumbing Master with their partnership.”

Generational Equity Executive Managing Director of M&A – Western Region, Stephen Crisham and his team, led by Sr. Managing Director – Western Region, Lori Galloway, completed the transaction. Senior Managing Director, Ashok Tandon established the initial relationship with PM.

About intergenerational justice

Generational Equity, Generational Capital Markets (Member FINRA/SIPC), Generational Wealth Advisors, Generational Consulting Group and DealForce are part of Generational Group, headquartered in Dallas and one of the leading M&A advisory firms in North America.

With more than 300 professionals in 16 offices across North America, the companies help business owners unlock their company’s wealth by providing growth consulting, mergers, acquisitions and wealth management services. Their six-tiered approach includes strategic and tactical growth advice, exit planning education, business valuation, value enhancement strategies, M&A transaction services and wealth management.

The M&A advisor named the company Investment Banking Firm of the Year three years in a row, Valuation Firm of the Year 2020 and North American Investment Bank of the Year 2022. For more information, visit or the Generational Equity press room.

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