The Windsor Declaration, endorsed by industry leaders at the recent Windsor Summit, sets out a commitment to improve water efficiency, reduce infection risks and advance global sanitation. It is a groundbreaking initiative that highlights the need for responsible manufacturing, public education and regulatory alignment to make meaningful progress toward sustainability in bathroom products.
BMA
Tom ReynoldsChief Executive of the BMA, said: “The Windsor Declaration represents a united front within our industry to address the critical issues of water scarcity and sanitation. We believe that by pooling our resources, knowledge and influence, we can create real change and support the global transition to more sustainable water management practices. Our industry has the potential to have a positive impact on the environment and we are committed to this cause.”
PMI
Given the importance of this international alliance: Kerry StackpoleCEO of PMI, highlighted PMI's ongoing Rethink Water initiative, stating, “The Rethink Water Initiative has been a cornerstone of our commitment to promote water conservation and efficiency across North America. The Windsor Declaration allows us to take this mission globally, uniting industry voices around the world to rethink how we use water and make sustainable choices accessible to consumers everywhere. Together we can influence regulatory frameworks, share best practices and increase public awareness, benefiting both our industry and the planet.”
NKBA
Bill Darcy Jr.Global President and CEO of NKBA, added: “Commitment to water efficiency and hygiene is more important now than ever. The NKBA is proud to stand alongside BMA and PMI in this mission and recognizes that sustainable practices must be the new standard across the kitchen and bath industry. By working together, we are paving the way for products that not only meet consumers’ needs, but also make a positive contribution to our shared environmental challenges.”
The Windsor Declaration
Key elements of the Windsor Declaration include the commitment to:
• Improving water efficiency through improved product labeling in line with ISO standards, enabling consumers to make informed decisions.
• Promote infection prevention by developing products that improve hand hygiene and inhibit microbial growth.
• Drive research and development in areas such as reducing leaks and developing innovative materials and sanitation solutions that meet global hygiene needs.
• Regulatory support advocate Enforcing water efficiency standards and modernizing sanitation systems.
The declaration calls on governments to support these goals through investments in infrastructure, regulatory support and public awareness initiatives to educate communities about the importance of water conservation and hygiene.
As the Windsor Declaration gains momentum, the BMA, PMI and NKBA encourage other industry players, governments and stakeholders to join them in creating a future where water resources are sustainably managed and hygiene standards are raised across the board.
View the Windsor Declaration and sign up at bathroom-association.org.uk/the-windsor-declaration.
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