The latest statistics from the Bureau of Labor Statistics (BLS) show that the plumbing industry is booming every day and is aiming for an all-time high. The tight competition in the plumbing industry has prompted many companies to enter this industry.
So, if you are considering starting your own plumbing business, you have landed in the right place. With the intense rise of digital media, Plumber Marketing has also changed in the presentation of a company. However, just having a plumbing website is not enough. You also need to consider your search engine ranking. If you don’t get top results, it can become a problem for your business.
Google receives over 100 billion searches monthly and the click-through rate for desktop searches is 34.36%. The numbers are too much for a company to ignore! Here we discuss some excellent business growth strategies to include in your 2022 plumbing marketing plan:
#1 Develop a professional business website
First of all, you need to start your plumbing business with a quality and fully functional professional plumbing website. This is the most important step when entering the plumbing market. When you compete with the best service provider out there, you need to have a strong online presence. People today surf the internet to accomplish multiple tasks in a day, from shopping for essentials to filling out income tax forms.
People prefer search engine results, whether it’s reviewing new plumbing tools or making appointments with a plumber. If you don’t have a website in such a situation, you will lose a lot of potential customers. A great website can add a lot to the growth strategies of your plumbing marketing plan. Creating a great online presence creates trust and credibility for your business in the minds of potential customers. Take care of the overall presentation, theme, navigation tab, and installation offerings. Make sure the information you provide, such as contact number, email address, and office location, is correct.
#2 Submit website to local directories and develop search engine optimization
After successfully running your plumbing website, the next step is to register with local directories. It is best to contact several local listings relevant to the plumbing industry. Popular names that are great for plumbing marketing include Angie’s List, Google, LinkedIn, Yelp, Bing, and others.
Add your business to a local listing so your prospects can easily find you and save yourself the time-consuming process of verifying relevant customers. The more people in your company, the more they will be convinced to hire you! After that, you need to invest a lot in SEO (search engine optimization).
There are numerous tasks that need to be done prior to your robust SEO strategy. Everything matters from adding keywords to website content to getting leads for plumbing companies. SEO also includes a number of on-page tasks, such as: B. meta tags, page titles, alt tags and off-page SEO, such as. B. guest blogging and much more. Search engines crawl your website based on keyword ranking.
So check if your webpage is more or less relevant than other webpages optimized for the same keywords. Whenever someone searches for keywords related to the plumbing industry, Google presents them with the most popular results. Hence, your website will rank high when you employ business growth strategies!
#3 Focus on social media marketing + paid advertising
Gone are the days when platforms like Twitter and Facebook were meant to bridge people into a digitized society. Today perfect social media marketing has become a dynamic and integral advertising tool to interact with potential leads for more sales. Popular social platforms like Facebook, Instagram, and Twitter are great for building strong online relationships and enhancing plumber marketing strategies. This is an easy way to gain and keep customer trust.
By investing time and money in social media marketing, your business can achieve great brand awareness and build customer loyalty. Plus, you’ll have better insights to attract more leads and convert them into repeat customers.
Paid advertising is also a popular marketing tool to grow your business online. Search engine optimization improves sales, but it takes a few months to get some there. Paid advertising, however, shows results immediately and increases your sales at the same time.
Promote your website by running Google Ads, so ads pay when someone clicks on your website for a small fee. PPC campaigns are excellent business growth strategies that drive high volume to increase online exposure. Ongoing Paid Promotions:
- Fast and measurable results
- Better transparency
- Reach the right audience
- More attention and a great brand image
The plumbing marketing ads need to be effectively designed by a professional expert as putting PPC ads is not for everyone.
Although you can be creative around her, make sure you create something captivating that will draw immediate attention. The content needs to highlight your company’s unique selling points, the tools you use for installation, the security measures your team uses, and your fees.
#4 Stay active on video platforms
Today, videos are the fastest consumed on the web because tech-savvy people search YouTube for everything. For example, if someone has a bathroom leak, they surf YouTube to get the answer. YouTube is great for plumbing marketing and posting successful plumbing stories.
Blogs are great guides too, but in a panic situation, video becomes your best buddy. You must run a YouTube business channel to share valuable videos along with offer templates to dominate the local market. Fill it with how-to guides on how to fix a leaky faucet, replace the bathroom faucet, and other home renovation tips.
#5 Email Marketing
Email marketing is one of the most effective business growth strategies to connect with existing customers and attract more customers when promoting a business to a target audience. For example, it helps your business target people who are willing to hire professional plumbers.
When composing the mail, you need to consider a number of factors. Start by creating the ideal customer base for the audience. Then you need to make sure you’re sending them relevant content that also makes sense. Otherwise you will lose some very special customers.
For example, if there is a festival, the theme of the content must be appropriate. But remember, never send emails just for the sake of it if you don’t want to interact with connections. Always combine popular tactics with smart content.
Conclusion
The above plumber marketing ideas are easy to implement to grow your business throughout the virtual world of the internet. You can try all business growth strategies and choose the ones that work best for you. Decide on the marketing strategy that drives leads and sales without putting too much strain on your finances.
Remember that the internet plays a crucial role in the growth of any business and you must fully utilize it to get more customers. Start with a plumber website or plumber app and follow these steps. Let us know your questions in the comments!
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