Hongkong Land HOME FUND launches new initiatives to alleviate housing-related social issues in Hong Kong | Taiwan News

HONG KONG SAR – Media OutReach – January 13, 2022 – Hong Kong Land HOME FUND (“HOME FUND”) is today realizing its vision to alleviate housing-related social issues in Hong Kong with the launch of new and expanded CSR projects. Just weeks after its one-year anniversary in November, HOME FUND is partnering with new non-governmental organizations (“NGOs”) and other organizations to extend its support to disadvantaged young people and their families in Hong Kong.

Hongkong Land HOME FUND partners with Hong Kong Polytechnic University’s Jockey Club Design Institute for Social Innovation to provide furniture designed to enhance the learning development of children living in partitioned housing units.

Alleviating housing-related social problems is a focus of HOME FUND’s mission. The fund was established in November 2020 to empower younger generations, promote social inclusion and support those facing housing-related challenges.

The three new projects include:

  • The design, production and distribution of furniture for children living in shared apartments in collaboration with Hong Kong Polytechnic University’s Jockey Club Design Institute for Social Innovation (“PolyU’s JCDISI”), The Salvation Army, Caritas and HKSKH Lady MacLehose center
  • The provision of short-term housing and social services for families in urgent need of housing in cooperation with Caritas
  • Renovation of Christian Zheng Sheng College campus managed by Hongkong Land and carried out together with business partners

“In line with HOME FUND’s mission to alleviate housing-related challenges and help promote a more inclusive society, I am pleased to introduce new projects to help economically disadvantaged young people and families by improving their living environment,” said Mr. Robert Wong , Chief Executive of Hong Kong Country. “HOME FUND has leveraged Hong Kong Land’s ecosystem of partners in business, NGOs and academia to provide a brighter future for our future generations.”

Improving the learning development of children living in compartmentalized units by creating ergonomically designed furniture

Supported by HOME FUND, PolyU’s JCDISI worked with the School of Design, Department of Biomedical Engineering and School of Optometry to design, manufacture, distribute and service a range of furniture including a Table, a chair, a stool, a pair of leg rests, a reading board, a pillow and a light, Ergonomically designed for children living in divided living units. They are sustainable, wearable and customizable and will be distributed to 2,000 children in Kowloon City, To Kwa Wan, Kwai Chung and the Eastern District from Summer 2022. PolyU’s JCDISI will also, as part of the program, train SDU families in posture management and myopia prevention, provide follow-up services and provide maintenance services.

“Thanks to HOME FUND, we were able to refine the prototype furniture and produce an ergonomically designed furniture set to encourage the development of children living in compartmentalized units,” said Kar-Kan Ling, director of DISI. “Because of the limited space and natural light, children living in partitioned units are vulnerable to health issues, including vision and spinal problems, which can affect their academic performance. This furniture set brings together the expertise of design, biomedical engineering and optometry and related health professionals to enhance children’s learning development.”

Support for low-income families with urgent housing needs

Funded by HOME FUND and in partnership with Caritas, this project aims to provide short-term housing, social and health services, job opportunities and food to low-income families in dire need of housing. From February 2022, more than 3,000 overnight stays will be provided for at least 100 people by Caritas dormitories or their cooperation partners over a period of 12 months.

Improving the living conditions of students through the renovation of Christian Zheng Sheng College’s campus

HOME FUND is working with 11 Hong Kong Land business partners to renovate the campus and rehabilitation center of Christian Zheng Sheng College, a private boarding school dedicated to helping teens with drug and behavioral problems. The consultants and contractors, with expertise in quantity takeoff, kitchen design, building services, mechanical, electrical, plumbing and drainage, and waterproofing, are longstanding partners of Hongkong Land and share HOME FUND’s vision of making a difference to society. The renovation focuses on the kitchens and living areas and aims to provide students with a better living and learning environment.

HOME FUND manages the project and finances all building materials. Hongkong Land project department and its business partners have worked more than 1,000 hours so far. Pre-construction work has begun and the project is expected to be completed by the end of the second quarter.

Project Futuremark expanded to support residents of shared apartments

HOME FUND is also expanding its existing Project Futuremark, which is working with the Hong Kong Council of Social Service (“HKCSS”) to offer a range of education and life skills programs for young people and their families living in segregated housing in Yau districts Tsim Mong and Sham Shui Po. In the first quarter of 2022, a total of 32 programs focusing on education, social ties, family relationships and health will be launched. Later in the year, new programs will offer company visits, job shadowing opportunities and career coaching for high school students to support their career development and unlock their potential.

“One of HOME FUND’s missions is to address social issues related to housing in Hong Kong. The fund is entering its second year and is well on its way to improving the quality of life of low-income households and promoting a more inclusive society to contribute with the launch of new housing-related projects and the expansion of existing programs, which have produced outstanding results since HOME FUND’s inception,” said Ms. Natalie Wu, Hong Kong Land’s Senior CSR Manager.

Notes for editors

Launched in November 2020 with an initial investment of HK$100 million, Hongkong Land HOME FUND demonstrates Hongkong Land’s long-term commitment to the development of future generations and its aspiration to help foster an inclusive society. The Hong Kong Land HOME FUND’s initial initiatives aim to address long-term underlying socio-economic issues by helping youth unlock their potential and improving the living standards and upward mobility of low-income households.

For more information on HOME FUND’s one year anniversary, click here

Hong Kong country

Hongkong Land is a major investment, management and development group for listed real estate. Established in 1889, Hongkong Land’s business is built on excellence, integrity and partnership.

The group owns and manages more than 850,000 m². of prime office and luxury retail properties in key Asian cities, primarily Hong Kong, Singapore, Beijing and Jakarta. Its properties attract the world’s leading companies and luxury brands.

The group’s portfolio in central Hong Kong comprises around 450,000 m². of prime property. It has another 165,000 sqm. of prestigious office space in Singapore held primarily through joint ventures, a luxury retail center in Wangfujing in Beijing and a 50% interest in a premier office complex in central Jakarta. The group also has a number of high quality residential, commercial and mixed-use projects under development in cities across China and Southeast Asia. In Singapore, subsidiary MCL Land is an established residential developer.

Hongkong Land Holdings Limited is incorporated in Bermuda with a primary listing on the London Stock Exchange and secondary listings in Bermuda and Singapore. The Group’s assets and investments are managed from Hongkong Land Limited. Hongkong Land is a member of the Jardine Matheson Group.


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