Retail India News: Myntra strengthens its status as a 'platform of choice' with more than 50 global powerhouse brands joining its portfolio in 2023
In 2023, Myntra has onboarded over 50 in-demand international brands, giving its trend-first shoppers access to some of the most sought-after brands from around the world. Over the years, Myntra has established itself as the go-to destination for international brands in the country with its ability to cater to over 19,000 PIN codes and a growing base of aspirational, trend-conscious shoppers. Myntra currently hosts over 400 international brands including Mango, H&M, Levi's, The Collective, Ralph Lauren, Calvin Klien, Aeropostale, Adidas, DKNY, Diesel, Birkenstock and Forever New in its arsenal of over 6000 popular brands.
With leading brands from countries ranging from Korea to Portugal, Myntra ensures that the best of global fashion, beauty and lifestyle is within easy reach of Indian shoppers. Below are some of the key international brand launches in 2023, showcasing Myntra's extensive range of global offerings.
NEXT – Europe's largest fashion retailer NEXT with a rich 30-year history has joined Myntra in 2023, adding to its diverse catalog of leading international fashion brands. NEXT has earned global recognition for its mastery of classic contemporary styles, exceptional design and unparalleled quality. The addition of the NEXT collection with more than 500 SKUs of high-quality fashion across the men's and women's casualwear segments underscores the platform's commitment to offering trendy and high-quality choices to discerning customers.
Oasis – Oasis, the esteemed British fashion brand, has entered the Indian fashion landscape as an independent entity. As the Boohoo Group's sixth brand to establish its presence, Oasis caters to the premium and transition-to-luxury segments, offering trend-led designs for women in metros and tier 1 cities. Since 1991, Oasis has represented elevated feminine fashion with signature floral patterns, art-inspired prints and intricate details.
Anne Klein – Anne Klein, a renowned American premium fashion and accessories brand founded in 1968, shaped the world of women's fashion and joined Myntra's platform in 2023. The brand consistently embodies a timeless and sophisticated style that does justice to the modern and self-confident woman. Anne Klein is internationally recognized and offers a diverse range of products including clothing, shoes, handbags and jewelry. The brand's commitment to quality craftsmanship and attention to detail makes it a symbol of elegance and confidence.
FCUK – Founded in 1972, FCUK started its journey with a vision to produce design-led and fashionable clothing. Today, the brand specializes in producing contemporary clothing, accessories and homeware, offering customers a comprehensive range to suit their lifestyle needs. Known for its signature dresses, responsible denim and casual basics, FCUK presents a range of eco-conscious pieces and affordable quality items that will stand the test of time.
boohooMAN – A globally renowned men's fashion brand, boohooMAN, was founded on Myntra and is considered a well-kept secret of global men's fashion. Founded in 2016, boohooMAN has quickly become one of the fastest growing online men's fashion destinations in the world. Specializing in edgy streetwear, the brand collaborates with global celebrities to offer a relaxed, trendy and casual style.
Parfois – Renowned Portuguese fashion accessories brand Parfois has forayed into India with Myntra. Parfois was founded in 1994 by Manuela Medeiros and specializes in, among other things, bags, shoes, clothing and accessories such as jewelry, sunglasses, scarves, hats and gloves. In 2019, the brand reached the 1,000 store milestone and is now represented in around 70 countries. With over 200 options across all categories, the brand's in-demand offerings include slings, totes, mini bags, clutches and laptop bags.
Herschel Supply Co – Synonymous with the spirit of adventure and discovery, Herschel Supply Co is committed to combining functionality with style. This has earned him a loyal following of adventurers, city explorers and trendsetters alike. Whether it's the signature backpack, travel bags or travel accessories, each item is carefully designed to enrich the journey of those who wear it.
Saucony – One of the most sought-after American footwear and apparel brands, Saucony launched on Myntra in 2023 to meet the increasing demand for trendy yet functional athletic shoes. Building on a tradition of performance, Saucony continues to offer premium running shoes, running apparel and timeless retro footwear that have helped shape who we are today. They exist to inspire and help all people live their best lives by providing access to running, celebrating self-realization and creating a better world.
Gymshark – With a focus on comfort and style, Gymshark offers a range of compelling athleisure options for women. Their core mission is to inspire and empower individuals to achieve their fitness goals through the delivery of innovative, high-quality athletics. Launched on Myntra in 2023, Gymshark continues to enjoy popularity among fitness enthusiasts looking for functional yet stylish fitness apparel.
Champion – Champion set the standard for first-class clothing over 80 years ago and remains an integral part of sport, style and culture today. Champion is an authentic American sportswear brand with a proud heritage of designing stylish and comfortable solutions for the courtside, on campus and on the street for nearly a century. Their range of stylish and comfortable shoes in neutral colors to bright pops of color on Myntra is a big hit among fashion-conscious shoppers.
Iconic – The DNA and philosophy of the Iconic brand was founded in 2010 and exudes edgy, classic, ambitious, trendy and aesthetic designs. The brand offers a range of fashion essentials for men and women that are made for the hustle and bustle of real life. Featuring one of the best linen and printed shirts, as well as the signature classic polos and Logo Mania range, Iconic's elegant and thoughtful pieces seamlessly capture the sensibilities of modern youth.
adidas by Stella McCartney – With sleek cuts, precise lines and fits, this coveted ultra-premium line of performance sportswear was added to Myntra's luxury portfolio in 2023, making it the first online platform to host the adidas by Stella McCartney collection will India, outside the ecosystem of the global sports giant. The collection represents a unique collaboration that brings together the best of the world of fashion and sportswear. Highlights include Truenature, summer prints, t-shirts, crop tops, leggings, shorts, track pants, sports bras, track tops, clogs, sandals and running shoes.
Barry M – Barry M, a leading UK-based color cosmetics brand known for its ground-breaking innovations in colors, shades, formulations and textures, entered the Indian market through a partnership with Myntra and Progressive Lifestyles. This collaboration brought the brand's trendy, premium and vegan cosmetics range to beauty enthusiasts in India. Barry M is celebrated for its cruelty-free and vegan products and resonates with conscious consumers who value clean choices for themselves and the environment.
Myntra's remarkable progress in 2023, particularly in bringing the best international brands to fashion-conscious Indians, helped cement its position as one of India's leading fashion and beauty destinations. Apart from the brands mentioned above, brands like Victoria's Secret, NYX Professional, Peripera, Kanine and Misspap have also added value to the global fashion offering on Myntra with their diverse range of fresh styles. As the platform evolves and diversifies, Myntra continues its mission to democratize fashion while being the harbinger of the most sought-after domestic and international styles.